Privacy Policy

Last updated: September 25, 2026

She Outshines operates this store and website, including the related information, content, features, tools, products, and services offered through sheoutshines.com.

Our store is powered by Shopify, which provides the ecommerce platform that allows us to offer our products and services to you.

This Privacy Policy explains how She Outshines collects, uses, discloses, and otherwise processes personal information when you visit or use our website, make a purchase, communicate with us, or otherwise interact with our services.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, disclosure, or processing of personal information, this Privacy Policy will apply.

Personal Information We Collect

Personal information means information that identifies you or can reasonably be linked to you.

It does not include information that has been anonymized or de identified so that it can no longer reasonably identify you.

Depending on how you interact with our services, where you live, and what the law permits or requires, we may collect or process the following categories of personal information:

• Contact information, such as your name, billing address, shipping address, phone number, and email address

• Payment and financial information, such as payment card information, payment method, transaction details, payment confirmations, and related billing information

• Account information, such as your username, password, account settings, preferences, and security information

• Transaction information, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your past transactions

• Communications with us, including information you provide when contacting customer support or otherwise communicating with She Outshines

• Device information, including information about your device, browser, network connection, IP address, and similar identifiers

• Usage information, including information about how and when you browse, access, or interact with our website and services

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you when you place an order, create an account, contact us, subscribe to communications, or otherwise provide information to us

• Automatically when you use our website or services, including through cookies and similar technologies

• From Shopify and other service providers that help us operate our store

• From business, advertising, analytics, and other partners or third parties, where permitted by law

How We Use Personal Information

We may use personal information for the following purposes.

Providing and Improving Our Services

We use personal information to:

• Process and fulfill orders

• Process payments

• Arrange shipping and delivery

• Handle returns, refunds, and exchanges

• Create and manage customer accounts

• Remember preferences and products you may be interested in

• Provide customer support

• Send order, account, shipping, and service notifications

• Improve our website, services, and shopping experience

• Recommend products that may be relevant to you

Marketing and Advertising

Where permitted by law, we may use personal information to send marketing or promotional communications by email, text message, or other permitted methods.

We may also use information about your activity on our website to help provide advertising or product recommendations that may be relevant to you.

Where consent is required by law, we will obtain it before using non essential cookies, tracking technologies, or personal information for advertising purposes.

Security and Fraud Prevention

We may use personal information to:

• Authenticate accounts

• Maintain the security of our website and services

• Detect, investigate, prevent, or respond to fraud

• Identify suspicious, illegal, unsafe, or malicious activity

• Protect our customers, She Outshines, Shopify, and others

If you create an account, you are responsible for maintaining the confidentiality of your login credentials and should not share them with others.

Communicating With You

We use personal information to respond to questions, provide customer support, send service related communications, and maintain our relationship with you.

Legal and Regulatory Purposes

We may use personal information where necessary to:

• Comply with applicable laws and regulations

• Respond to valid legal requests or court orders

• Cooperate with law enforcement or government authorities where legally required

• Establish, exercise, or defend legal claims

• Enforce our Terms of Service and other policies

Cookies and Similar Technologies

We use cookies and similar technologies to operate and improve our website.

These technologies may be used for purposes such as:

• Enabling essential website and checkout functions

• Remembering preferences

• Understanding website usage

• Measuring website performance

• Preventing fraud and maintaining security

• Supporting advertising and marketing where permitted

Where required by law, non essential cookies and tracking technologies will only be used after you provide the required consent.

You may be able to manage your cookie preferences through the privacy or cookie controls available on our website.

You may also control certain cookies through your browser settings. Disabling some cookies may affect website functionality.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business, provide our services, comply with legal obligations, or as otherwise permitted by law.

These parties may include:

• Shopify

• Payment processors

• Fulfillment and shipping providers

• Information technology and cloud service providers

• Customer support providers

• Analytics providers

• Marketing and advertising partners

• Fraud prevention and security providers

• Professional advisers

• Affiliates and related companies

We may also disclose personal information when you direct or authorize us to do so.

We may disclose personal information in connection with a business transaction, such as a merger, acquisition, restructuring, financing, sale of assets, or bankruptcy.

We may also disclose information when required by law, legal process, or a valid request from a government authority.

Targeted Advertising and Data Sharing

Shopify and certain advertising or marketing partners may process information about your activity on our website to support personalized advertising or marketing.

Depending on where you live, you may have the right to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising.

You may exercise applicable opt out rights at:

sheoutshines.com/pages/data-sharing-opt-out

Where supported, we also recognize Global Privacy Control signals as required by applicable law.

Relationship With Shopify

Our store is hosted by Shopify.

Shopify collects and processes personal information about your access to and use of our store in order to provide and improve its services.

Information submitted through our store may be transmitted to and processed by Shopify and other service providers in countries outside your country of residence.

We may also use Shopify features that help improve security, customer experience, analytics, advertising, and other services.

In certain circumstances, Shopify may independently control or process personal information collected through its services.

For more information about Shopify's privacy practices, you may review the Shopify Consumer Privacy Policy at:

shopify.com/legal/privacy/app-users

You may also access Shopify's Privacy Portal at:

privacy.shopify.com

Third Party Websites and Services

Our website may contain links to websites or online services operated by third parties.

If you follow a third party link, the privacy and security practices of that third party will apply.

She Outshines is not responsible for the privacy practices, security, accuracy, or content of third party websites or services that we do not control.

We recommend reviewing the applicable privacy policy before providing personal information to a third party.

Children's Privacy

Our services are not intended for children where the collection or processing of their personal information would be prohibited by applicable law.

We do not knowingly collect personal information from children in violation of applicable privacy laws.

If you are a parent or legal guardian and believe that a child has provided personal information to us unlawfully, please contact us using the information provided below so that we can review the request and take appropriate action.

We do not knowingly sell or share, as those terms may be defined under applicable law, personal information of individuals under 16 years of age.

Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

Please avoid sending sensitive or confidential information through unsecured communication methods.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide our services

• Maintain customer accounts

• Complete transactions

• Comply with legal, tax, accounting, and regulatory requirements

• Resolve disputes

• Prevent fraud

• Enforce agreements and policies

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

Your Privacy Rights

Depending on where you live, you may have some or all of the following rights concerning your personal information.

These rights may be subject to exceptions and limitations under applicable law.

Right to Access or Know

You may have the right to request access to personal information we hold about you and information about how it is used.

Right to Correct

You may have the right to request correction of inaccurate or incomplete personal information.

Right to Delete

You may have the right to request deletion of personal information, subject to applicable legal exceptions.

Right to Data Portability

You may have the right to receive certain personal information in a portable format or request that it be transferred to another party where required by law.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on your jurisdiction, you may have the right to opt out of certain uses of personal information for targeted advertising or activities considered a sale or sharing of personal information.

You may submit applicable requests at:

sheoutshines.com/pages/data-sharing-opt-out

Right to Withdraw Consent

Where we rely on your consent to process personal information, you may withdraw that consent at any time.

Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.

Marketing Communications

You may unsubscribe from promotional email communications at any time by using the unsubscribe link provided in our emails.

Even if you opt out of promotional communications, we may still send non promotional communications relating to your account, purchases, orders, shipping, customer service, security, or other transactions.

Additional Rights for the EEA, United Kingdom, and Switzerland

If you reside in the European Economic Area, United Kingdom, or Switzerland, applicable privacy law may provide additional rights, including:

• The right to object to certain processing

• The right to request restriction of processing

• The right to withdraw consent where processing is based on consent

• The right to lodge a complaint with an applicable data protection authority

Legal Bases for Processing

Where applicable law requires us to identify a legal basis for processing personal information, we may rely on one or more of the following bases.

Performance of a Contract

We process personal information when necessary to provide products or services you request, process payments, fulfill orders, arrange delivery, manage returns or exchanges, and administer your account.

Legitimate Interests

We may process personal information where reasonably necessary for our legitimate business interests, including improving our services, preventing fraud, maintaining security, providing customer support, operating our business, and protecting our legal rights, provided those interests are not overridden by your rights and interests.

Consent

Where required by law, we rely on consent for activities such as certain marketing communications, advertising technologies, cookies, or similar tracking technologies.

You may withdraw your consent where applicable.

Legal Obligations

We may process personal information where necessary to comply with applicable laws, regulations, tax obligations, accounting requirements, court orders, or valid requests from government or law enforcement authorities.

Exercising Your Privacy Rights

You may exercise applicable privacy rights through the options provided on our website or by contacting us using the information listed below.

We may need to verify your identity before processing a request where permitted or required by law.

Where permitted by applicable law, you may designate an authorized agent to submit a request on your behalf.

We may require reasonable proof that the agent is authorized to act for you and may also require you to verify your identity directly with us.

We will not discriminate against you for exercising applicable privacy rights.

Complaints

If you have a complaint about how we process personal information, please contact us using the information below.

Depending on where you live, you may also have the right to lodge a complaint with your local privacy or data protection authority.

International Transfers

Personal information may be transferred, stored, or processed outside the country where you live.

Where applicable law requires safeguards for international transfers, we will rely on recognized transfer mechanisms or other lawful safeguards.

For transfers from the European Economic Area, United Kingdom, or Switzerland, these safeguards may include approved contractual protections, adequacy decisions, or other legally recognized transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our privacy practices, services, technology, legal requirements, or business operations.

When we update this Privacy Policy, we will post the revised version on our website and update the Last updated date above.

Where required by law, we will provide additional notice of material changes.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, please contact:

She Outshines

860 Main Street
Moncton, New Brunswick E1C 1G2
Canada

Email: support@sheoutshines.com

Phone: +1 647 547 7755

For applicable data protection laws, She Outshines is the controller of personal information processed through our store unless another party, such as Shopify, acts independently as a controller for a specific processing activity.